Bringing Business & Brand Together with Commercial Design

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Your business has a story to tell and a vision to share — two important things you want to communicate to everyone who walks through the door. Whether you’re trying to retain and engage customers, or energize and inspire employees, the design and feel of your commercial space should tell your story in a way that allows people to connect with the brand and vision.

Representing Your Brand Through Design

At Metric, we have a strong focus on our commercial clients and we have an appreciation that every business is unique, with their own niche, audience and history. The physical presentation of your business has a significant role to play in conveying that story.

Businesses are becoming more cognizant of the way their space represents their brand. Working to tailor the design and renovation of a space to fit the business’s brand means the space can then serve their audience in the most effective way possible. Whether it’s a retail space, a restaurant, or an office, both customers and employees need to buy into the story and brand through the space they’re surrounded by to ensure the business runs smoothly.

Key Elements of Commercial Design

When you think of your business’s brand and story, what materials, decor or natural elements best align with the message you want to communicate? It’s crucial to make sure the materials that people see and interact with coincide with the business’s identity. Elements such as lighting impact the mood and tone, and even productivity. For instance, natural and artificial daylight can keep people alert. If you don’t have a lot of direct sunlight, don’t be afraid to flood the space with the warm hues of natural light, or add artificial daylight with a LED colour temperature of 6500K.

Your brand and message can be recognizable through the materials you choose as well, whether it’s a certain colour or a pattern that people associate with your business. We always consider the audience in design, because the feel should match the target audience; whether it’s contemporary and modern, or elegant and glamorous, the tone will attract a certain clientele. If your business is geared at artistic professionals, for example, you want the space to evoke feelings of creativity, innovation and individuality through its design.

Design’s Impact on Commercial Spaces

One of the reasons we love commercial design and renovations is its far-reaching impact. Effectively executed business spaces impact not only the business owner, but their employees, clients and even our economy. A customer’s experience can be a direct reflection of the employee’s, and vice versa. Our mental state of mind is heavily impacted by the space we’re surrounded by. For example, 80 per cent of employees are more productive when they’re able to change locations throughout the day due to a flexible workplace design.

Your company has a story to tell, and you want to ensure customers and employees are engaged with that story. An effective commercial space can be a powerful indicator of your business and its success by increasing innovation and productivity of employees, the happiness and satisfaction of customers, and better brand recognition through design.


Metric  Design Centre

A, 285 Venture Crescent



Published on July 22, 2019 under Featured, Homes by

Tamara Bowman

Bringing Business & Brand Together with Commercial Design