Century 21 Dome Realty Inc: New Brand, New & Improved Service
Bold. Modern. Sophisticated.
“We are extremely excited. These are very exciting times for our agents,” says Nolan Tabashniuk, Chief Operating Officer (COO) with Century 21 Dome Realty Inc.
“We were caught off guard when we got word of the new branding, new logos and new colour scheme,” the COO adds. “We were somewhat shocked, given the history of the branding of Century 21 Global and the awareness of its brand around the world. However, thanks to the support and marketing expertise of our corporate partners, we have been very impressed with the response of our prospective clients. Our new brand stands out from our competitors, and later this year, we are excited to launch all new yard signs, new physical signage within our office space and exterior signage. We truly are becoming the gold standard in real estate.”
Century 21 Dome Realty has consistently been one of the top producing brokerages in the real estate market relative to the number of homes sold in Regina. With one of the largest sales forces in the city and a highly recognized brand after operating for 36 years in Regina, Tabashniuk is confident the new branding will help to better serve their clients.
“We know that more than 70 per cent of our business comes from repeat clients and word-of-mouth as our clients introduce our agents to their friends and family, so our agents are constantly staying in touch with their clients even after they take possession of their new homes. We also know that calls from our yard signs are the second largest source of business for us, so we wanted to really differentiate our yard signage and give our sellers the advantage of being more visible to passers-by than any other options available in the market.”
Tabashniuk adds: “We are confident that more sellers will choose Century 21 Dome Realty now because we are giving them the ability to increase the visibility of their home for sale when someone drives through the neighbourhood. Because today’s market conditions favour the buyer, sellers are competing for their attention. The buyer has a lot of options when it comes to which home, which neighbourhood and which price point they want to invest in.”
Century 21 Dome Realty is also launching all new websites, property search options, and online marketing and promotion in late 2018 to further differentiate themselves from their competitors moving into 2019. “There really isn’t much technology that has not been changed, updated, upgraded and enhanced,” chuckles Tabashniuk.
“The purpose of redesign of everything online comes back to buyers and sellers. We asked sellers what they wanted to promote their listings and we asked buyers which tools they want to find their next home — and then it was built for us. I am confident this will change everything for us, and we are excited to bring the new look to Regina before the end of this year.”
Each office is independently owned and operated ©2018 CENTURY 21 Dome Realty Inc. CENTURY 21® is a registered service mark owned by Century 21 Real Estate LLC
Century 21 Dome Realty Inc.