Dazzle With Canadian Diamonds
For more than 40 years, Charm Diamond Centres has helped Canadians celebrate and commemorate special moments in their lives. Originally founded in Dartmouth, Nova Scotia, Charm Diamond Centres now has stores across Canada, including two stores in Saskatoon.
The Midtown Plaza store was recently renovated, and the result is a bright, beautiful space with soft lighting and an enhanced shopping experience. Dev Mozumder is manager of the Midtown Plaza store, Linda Reich is assistant manager and Pegah Hovaizavi is manager in training. “After the renovation, one customer remarked to me that the store is the perfect light and atmosphere to look at diamonds,” says Linda.
Charm Diamond Centres is a platinum company on Canada’s Best Managed Companies list — meaning the company has earned a spot on the prestigious list for seven or more straight years. It is also Canadian family-owned and operated.
Interestingly, Charm Diamond Centres was the first jewelry store to introduce Canadian diamonds — and how special they are — to the Canadian market. As its name suggests, the company has several signature diamond collections comprised of engagement rings, wedding rings and more.
This collection of earrings, necklaces and rings features a Canadian diamond at the centre of the individual piece. Each Glacier Fire diamond is laser-inscribed with a unique mine identification number and a maple leaf to guarantee its Canadian origin. The centre diamond also comes with a certificate of origin.
Charmed by Richard Calder
This Canadian bridal ring collection was spearheaded by diamond expert Richard Calder, who just happens to be Charm Diamond Centres’ founder and owner. In the Charmed collection, centre diamonds are all hand-selected Canadian diamonds. Available diamond cuts include round, princess or baguette and settings are white or rose gold. One special feature is a hidden 0.03 carat Canadian diamond on the inside of each Charmed ring shank. Both Canadian diamonds are laser-engraved and come with a certificate of authenticity.
My Diamonds Story™
By providing customers with the diamond’s story, this unique bridal collection celebrates the one-of-a-kind characteristics of each diamond. The tale includes the diamond’s original rough-cut appearance, cutting and polishing in India, and the final design, grading and setting in New York City. The story can continue with the customers’ own love story.
The new Times Square collection features emerald-cut diamonds set in rings, earrings and pendants. Cocktail-type rings are stunning, look Art Deco in design and would be right at home on the sophisticated streets of New York City.
Perpetual motion settings enable diamonds and gemstones to “waltz to the beat of your heart.” From dazzling pendants to earrings and rings, these dancing diamonds are sure to charm customers.
What trends do Dev and Linda see at the store? Sparkling stackable rings are on point, as are non-matching engagement and wedding rings. Halo diamond ring settings have become a new classic. And, rose gold is still popular — the rose hue is flattering for most skin types which makes it very wearable.
What else differentiates Charm Diamond Centres from the competition? Its stores are known to have respectful, helpful and knowledge service. Linda points out that the company continues to invest in the continuous learning of its sales associates. “We also have the best diamond guarantee. We offer our customers the finest in diamond coverage with each diamond purchase — our Lifetime Diamond Guarantee,” says Dev.
In addition, Charm Diamond Centres carries an array of Swarovski crystal fashion jewellery and Swarovski crystal figurines. Featured watch brands include Bulova, Caravelle New York, Citizen and Guess.
101-1st Avenue South, Unit 220
The Centre at Circle & 8th
3310-8th Street East, Unit 0480
Photos Heather Fritz