Improve Website Content & SEO to Increase Your Business Reach

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When it comes to SEO, it’s important to put in the effort to make sure you’re applying it in the most effective way. SEO stands for search engine optimization — a set of techniques that aim to improve a website’s search engine visibility and ranking. A 2017 study showed that first page Google results capture 71 per cent of search traffic, meaning that if a potential customer searches for a service on Google, it’s crucial to ensure your business comes up on the first page.

My business partner Jason Hsu and I have a passion for helping small and medium-sized businesses tackle important processes like SEO to make sure your business prospers and succeeds in the long-run. That’s why we created Project Pi Consulting, a digital agency that provides MBA-level consulting services to small and medium-sized businesses in web design, digital marketing and technology.

Website SEO

The information on your website needs to be clear because most people want to find the information they need in 10 to 15 seconds. If you can provide the answers they need quickly and clearly, they will continue to engage with your business. It’s also important to write, structure and present content in a way that is understandable by search engines so that your website has a better chance of outranking competitors.

Regularly updating your website and adding new content are also great ways to keep customers engaged. More importantly, it lets search engines know the information on your site is up-to-date and therefore improves visibility.

Google My Business (GMB) Optimization

In creating your customer experience, your online presence acts as a digital storefront to your business. Because of this, you need to make sure your listing on Google is accurate. For example, if you have outdated or inconsistent information on Google compared with your website, not only can this be confusing to customers, but it can also negatively affect your website’s search engine ranking.

Google is often the first touch-point that a customer has with your business, so it’s important to make sure it’s a positive one. Since Google My Business is free, it’s worth taking the time to set up properly. This service is also something that is included in all of Project Pi’s consulting packages because it’s such an important digital tool.

Paid Ads

Another way to increase your search engine visibility is by paying for particular keywords through Google Ads or other ad networks such as Bing to rank above other businesses. For example, if you pay for the keywords “Italian restaurant Regina,” then you’re bidding on those keywords, and you’ll be in the top results in search engines, driving traffic to your business above others.

Many people think they can set up their website and online presence and then leave it at that. In reality, it’s crucial to continue updating your website and optimizing it for search engine visibility over time, to ensure your business doesn’t get outranked by competitors. In the world of small businesses, online presence goes a long way!


Devin Howell-Shiplack

Project Pi


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