Lia Reese Canada Experiences the Emmys!

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Lia Reese Canada had the tremendous honour of being the Official Gift Lounge Sponsor of the 46th Annual Daytime Emmy Awards. The event occurred on May 5, 2019 at the Pasadena Civic Center in Los Angeles and Lia Reese was the only Canadian brand to have this opportunity. Lia Reese Canada’s founder and CEO Jess Tetu and her team got to meet celebrities such as Amy Poehler, Judge Judy, Mario Lopez and Alex Trebek.

“The moment that really stood out for me at the Emmys was meeting the producers of the Ellen DeGeneres Show. They had me in tears. My community focus on mental health and addiction was very well received by the Ellen team. That meeting, in particular, gave me the confidence to continue, to recognize how far I’ve come and the whirlwind that building my businesses has been,” says Jess.

The cosmetics line created a limited-edition Hollywood Collection lip kit especially for the Daytime Emmy Awards Golden Gift Lounge. Each lip kit contains three extreme pigment and full coverage products: Red Carpet, Lights Camera Action and Vitamin E. A portion of the proceeds for the Hollywood Collection will go towards programs supporting victims of sexual assault. “Since our Emmy sponsorship, our Canadian cosmetics sales have increased, even though the event was in California,” says Jess.

Also since the Daytime Emmys, even more high-profile sponsorship opportunities have materialized. These include sending products to be gifted to the winners and finalists at the Primetime Emmys in September, plus gifts for the annual ESPY Awards (often referred to as the Oscars of sports) and pre-MTV Video Music Awards party.

Does Jess have any final thoughts on the Emmys? “I’d change nothing. At this point in my journey, my focus is learning to open my eyes and enjoy what’s happening in the moment.”

What Happened Live

Here’s what other members of the Lia Reese team had to say about their amazing time in Tinseltown!

“The experience was once-in-a-lifetime. I never thought we would be there. I was awestruck!” —Jessica White, Regional Director of Just For You Day Spas

“It went so smoothly; we were very prepared. I was grinning and the time just flew by. I kept asking myself: is this happening?” —Whitney Jones, Marketing Director

“I felt like I had to pinch myself every day there! Such a surreal experience. Made me so inspired as a makeup artist. It got those creative juices flowing!” —Leslie MacLean, Lead Makeup Artist with Lia Reese Canada

“The whole experience was such an honor to be involved in. I left feeling inspired and grateful. An opportunity I will definitely never forget!” —Kayla Lindskog, Spa Director, Alberta