Optimal Hearing Launches at an Optimal Time

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Cristina Carteri knows firsthand that a great opportunity can emerge from a challenging career situation. For 10 years, Cristina worked with the Regina Qu‘Appelle Health Region at the Hearing Aid Plan as a Hearing Aid Practitioner. She anticipated being there for the rest of her career. Unfortunately, with the provincial health authority amalgamation, Cristina was out of a job while she and her husband were expecting their third child.

By chance, she attended an entrepreneurship seminar led by Jasmine Gray and “a door just opened.” Jasmine is Manager of Business Services & Entrepreneurship at Economic Development Regina Inc. (EDR). Audacity YQR is a new initiative to nurture entrepreneurship in the Greater Regina Area that is supported by EDR.

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In Cristina’s words, Jasmine helped with “everything” related to starting her new business. This ranged from information related to financing and registering her business to obtaining her business license.

Cristina’s entrepreneurial venture was inspired by her late mother Rosa, who for many years owned Rosa’s Tailor & Alterations. In addition to her love and support, Rosa provided firsthand experience of owning a business. As well as her parents, Cristina appreciates the tremendous support she received from family and friends while starting her business. Cristina is grateful to have her colleague Debbie Cavanagh on board. Debbie also worked at the Hearing Aid Plan before joining Optimal Hearing as its valued Patient Liaison Manager.

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Optimal Hearing offers products and care to address a broad range of adult hearing needs. This includes providing seminars and scheduled home visits. “Our services include adult hearing evaluations, the trial and fitting of hearing aids, plus cleaning and repairs. We also provide custom ear moulds and plugs for a variety of patients including workers in industrial environments, recreational activities and musicians.”

“Our first year of business in Regina has been fantastic. My advice to other entrepreneurs is that if you are passionate about what you do and love, things will naturally fall into place.”


Cristina Carteri

Owner, Optimal Hearing

Southland Mall





Photos Edwardo Alvaro, Strategy Lab Marketing